At the beginning, the church was a purely spiritual institution with the main duty of ensuring that people were empowered spiritually. This is a place where many people would go so that they can learn more about their spiritual lives and be guided on moral value in the society according to the Bible. The leaders of the churches were volunteers who were committed and dedicated to ensure that the word of God was spread to all people. The church was and is still viewed as one of the major socialization agent that would integrate even children in the society and make them live in harmony with other people. The issues pertaining to money was not a major problem because life was a bit cheaper than it is today. It was easy for members of a certain church to contribute money that would sustain their churches. With time things changed where churches started to solicit for donations so that they can sustain themselves. The churches in the US and UK had to request for donations not only from their members, but also from other well-wishers and organizations.
However, this has changed rapidly in modern times because of the great economical and societal changes that have occurred. Life has become difficult for many people making it difficult for them to contribute the right amount of donations to support the churches. This has made it necessary for churches in the US and UK to turn become businesses so that they can earn money to sustain their services. Despite that many people view this as a wrong strategy; the churches do not have any other option, but to engage in income generation activities so that they can earn money to pay for its workers, sustain their worship places and many other expenses. It is good to note that just as expenses in other organisations get higher, the same is happening in the churches. If the churches do not look for ways to get income, it means that they will just fall. It is not the wish of many churches to be indulged so much in doing business, but they do not have any option to raise more money.
How churches in the UK and US are promoting themselves
In order to ensure that they get enough followers who have the ability to contribute enough money to sustain themselves and meet all the expenses, they churches have developed their own marketing strategies. Just visit the internet and find the many adverts that you will find churches promoting themselves as the best. Watch the televisions, listen to radios and other media and you will just be amazed by the number of adverts from different churches as they promote the services they offer to people. You will find the churches promoting their counselling services, prayer services, healing powers and others. The main goal here is to try to outdo each other and gain a competitive edge so that they can get more followers. Their main purpose is to have more followers so that they can gain more money from the contributions made by the congregation. Just like in business the more customers you have the more sales and profit you make. Any church that fails to put in place such promotional strategies does not have high chances of succeeding in the modern day society.
Some of the most attractive and well-designed websites belong to the churches in the UK and US. Why do they develop such great websites? The major goal is to attract a lot of traffic just like other businesses and get more followers. Most of the church owners know that it is only by having such websites that they can reach a large audience who have high chances of becoming their business customers. You also get an icon on the websites requesting visitors to take an action and contribute some money for the development of the churches. They area have business cards and other merchandise that all cost money. This shows that they expect to earn something from all the efforts they put to advertise or promote their services. All these efforts are geared towards ensuring that the churches sustain themselves in the modern day’s hard economic times. This is a wise business strategy because if they continue to rely on donations or contributions from their members they cannot meet all their needs.
It is good to note that churches in the UK and US have a lot of projects they help the community. Most of these projects such as schools, hospitals, children homes and others require a lot of money to be sustainable. Relying on donors is no longer the best option because donors keep on withdrawing their support. To ensure there is sustainability of such projects, the churches have to find ways to support their own projects without relying heavily on outside support. There is nothing else they can do except engaging in income generating projects and promote their services in order to gain more followers.
The churches in UK and US are justified to engage in business because if they do not it means that there are a lot of things in the society that will fall. For example, if the churches do not run businesses to get income for the community projects they support, it is not only the churches will suffer but the entire community at large.
However one issue that arises is the imposition of taxes to these churches once they begin to engage in various businesses. Here’s an interesting discussion about Pope Francis’ statement about the topic.
It is a fact that churches have to do business in the modern days. In order to succeed in their promotional strategies, there is a need for the churches to employ business experts. These are professionals who will work and help them develop highly competitive marketing strategies to make them be able to survive in the world of business. There is a need to separate the spiritual and business entities of the church to avoid conflicts that might lead to failure in their endeavours. Let there be good management of the income and profit earned in the business so that they can offer the right support to all the church activities.